Issue: This was a memo written from the perspective of the Chief Communications Officer (me) to the CEO of Dell to persuade them to invest in a corporate social responsibility program.
Strategy: The goal was to persuade the CEO to consider the program. Since it was about creating an employee research group for women, I used important statistics about women in leadership positions and included some of the benefits of engaging in CSR initiatives.
Outcome: Even though it was written for a class, it's persuasive tone would have gotten the CEO's attention and lead to an inquiry for more information about the program.
Strategy: The goal was to persuade the CEO to consider the program. Since it was about creating an employee research group for women, I used important statistics about women in leadership positions and included some of the benefits of engaging in CSR initiatives.
Outcome: Even though it was written for a class, it's persuasive tone would have gotten the CEO's attention and lead to an inquiry for more information about the program.
