NATALIE MANGAN
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    • Social Media Audit: Hey Good Cookin'
    • E-book: Leveraging Social Media to Create a Conversation
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  • E-book: Leveraging Social Media to Create a Conversation

Issue: An e-book my group created about how brands can use social media to start and keep a conversation with their publics. 

Strategy: We highlighted some negative social media outcomes and what our responses would have been. We also created a general tips sections with what we learned while researching the topic. For this project, I wrote chapters two and five and helped contribute to chapter six.  

​Outcome: Our teacher liked our idea and thought our e-book had useful content. 
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  • Home
  • Resume
  • About
  • Dolby Laboratories
  • Highwire PR
  • Internship: MSL
  • Internship: Oregon Athletics
  • Writing Samples
    • Public Relations Plan: Burt's Bees
    • Corporate Social Responsibility Memo: Dell
    • Infographic: Millennials in the Workforce
    • Hybrid Fact Sheet: Vandal-Guard
    • Data-To-Insights: Eugene Public Library
    • SWOT Analysis: Eugene Public Library
    • Press Release: Bike Accident
  • Group Projects
    • Social Media Audit: Hey Good Cookin'
    • E-book: Leveraging Social Media to Create a Conversation
  • Gateway Projects
  • Portraits
  • Duck TV