I worked at MSL (formerly MSLGROUP) in the summer of 2015 as an enterprise technology intern. I was selected out of many applicants for MSL's Summer Insiders program. During my three-month internship, I worked on five different client teams ranging from a global soccer streaming startup to a big four accounting firm.
I created and updated client coverage tracking grids in Excel, updated briefing pages on reporters, created clip books, composed tweets, and much more. I also had the opportunity to pitch reporters. As a result of my efforts, I conducted briefings with reporters from the New York Post, Chicago Tribune, and the LA School Report. I was awarded the "Incredible Intern Award" for going above expectations for all of my teams.
I created and updated client coverage tracking grids in Excel, updated briefing pages on reporters, created clip books, composed tweets, and much more. I also had the opportunity to pitch reporters. As a result of my efforts, I conducted briefings with reporters from the New York Post, Chicago Tribune, and the LA School Report. I was awarded the "Incredible Intern Award" for going above expectations for all of my teams.
This was coverage that resulted from one of my briefings with LA School Report.
I helped my team plan some of the logistics of this event. I researched and contacted multiple venues around San Francisco for availability and pricing. I also researched potential speakers.
This is an example of part of a clip book that would be given to clients after a coverage was published. I helped create clip books for multiple clients.
