Issue: A University of Oregon librarian, who was biking to work, was hit and killed by an oncoming train on his way to work. 

Strategy: This press release was from the point of view of the Police Information Officer at the UO. It mentioned who the victim was, what happened and where the incident occurred. 

Outcome: Since this press release was released soon after the incident occurred, more information or another press release would be sent out when there was more information about the incident.