NATALIE MANGAN
  • Home
  • Resume
  • About
  • Dolby Laboratories
  • Highwire PR
  • Internship: MSL
  • Internship: Oregon Athletics
  • Writing Samples
    • Public Relations Plan: Burt's Bees
    • Corporate Social Responsibility Memo: Dell
    • Infographic: Millennials in the Workforce
    • Hybrid Fact Sheet: Vandal-Guard
    • Data-To-Insights: Eugene Public Library
    • SWOT Analysis: Eugene Public Library
    • Press Release: Bike Accident
  • Group Projects
    • Social Media Audit: Hey Good Cookin'
    • E-book: Leveraging Social Media to Create a Conversation
  • Gateway Projects
  • Portraits
  • Duck TV

Press Release: Bike Accident

Issue: A University of Oregon librarian, who was biking to work, was hit and killed by an oncoming train on his way to work. 

Strategy: This press release was from the point of view of the Police Information Officer at the UO. It mentioned who the victim was, what happened and where the incident occurred. 

Outcome: Since this press release was released soon after the incident occurred, more information or another press release would be sent out when there was more information about the incident. 
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  • Home
  • Resume
  • About
  • Dolby Laboratories
  • Highwire PR
  • Internship: MSL
  • Internship: Oregon Athletics
  • Writing Samples
    • Public Relations Plan: Burt's Bees
    • Corporate Social Responsibility Memo: Dell
    • Infographic: Millennials in the Workforce
    • Hybrid Fact Sheet: Vandal-Guard
    • Data-To-Insights: Eugene Public Library
    • SWOT Analysis: Eugene Public Library
    • Press Release: Bike Accident
  • Group Projects
    • Social Media Audit: Hey Good Cookin'
    • E-book: Leveraging Social Media to Create a Conversation
  • Gateway Projects
  • Portraits
  • Duck TV