Natalie Mangan
  • Home
  • Resume
  • About
  • Highwire PR
  • Internship: MSLGROUP
  • Internship: Oregon Athletics
  • Writing Samples
    • Public Relations Plan: Burt's Bees
    • Corporate Social Responsibility Memo: Dell
    • Infographic: Millennials in the Workforce
    • Hybrid Fact Sheet: Vandal-Guard
    • Data-To-Insights: Eugene Public Library
    • SWOT Analysis: Eugene Public Library
    • Press Release: Bike Accident
  • Group Projects
    • Social Media Audit: Hey Good Cookin'
    • E-book: Leveraging Social Media to Create a Conversation
  • Gateway Projects
  • Portraits
  • Duck TV

Public Relations Plan: Burt's Bees

For this class project, my group and I created a public relations plan for the natural brand, Burt's Bees. With an $100,000 dollar budget, we crafted a year-long plan that would help bolster the brand's image after a few controversial issues (merger with Clorox, participation in Pollinator Partnership, changed product formulas) to re-establish relationships with key publics. 

For this plan, I wrote the organization's background and history (p. 3-5), and helped create the goals and objectives (p. 14-18) and calculate the budget (p.19-23). I also contributed to the calendar (p. 24-25). 

At the end of the class, we presented our results. You can see the slide deck here. 
Final Burt's Bees PR Plan
File Size: 5073 kb
File Type: pdf
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  • Home
  • Resume
  • About
  • Highwire PR
  • Internship: MSLGROUP
  • Internship: Oregon Athletics
  • Writing Samples
    • Public Relations Plan: Burt's Bees
    • Corporate Social Responsibility Memo: Dell
    • Infographic: Millennials in the Workforce
    • Hybrid Fact Sheet: Vandal-Guard
    • Data-To-Insights: Eugene Public Library
    • SWOT Analysis: Eugene Public Library
    • Press Release: Bike Accident
  • Group Projects
    • Social Media Audit: Hey Good Cookin'
    • E-book: Leveraging Social Media to Create a Conversation
  • Gateway Projects
  • Portraits
  • Duck TV