For this class project, my group and I created a public relations plan for the natural brand, Burt's Bees. With an $100,000 dollar budget, we crafted a year-long plan that would help bolster the brand's image after a few controversial issues (merger with Clorox, participation in Pollinator Partnership, and changed product formulas) to re-establish relationships with key publics.
I wrote the organization's background and history (p. 3-5), and helped create the goals and objectives (p. 14-18) and calculate the budget (p. 19-23). I also contributed to the calendar (p. 24-25).
At the end of the class, we presented our results. You can see the slide deck here.
I wrote the organization's background and history (p. 3-5), and helped create the goals and objectives (p. 14-18) and calculate the budget (p. 19-23). I also contributed to the calendar (p. 24-25).
At the end of the class, we presented our results. You can see the slide deck here.
| Final Burt's Bees PR Plan |
